Challenge
The old site felt generic — stock imagery, copy disconnected from real production, and no structure aligned with a B2B buying journey. Visitors could not tell if the team could handle their material, tolerance, or timeline.
Proof points were vague, without segments or concrete outcomes. Contact was a single generic path with no split between sales inquiries and careers.
Mobile presentation of technical blocks was hard to scan — many stakeholders validate suppliers on a phone between meetings.
Approach
Information architecture follows a buyer’s logic: who we are → who we serve → how we work → proof → contact. Each section carries one primary idea.
Services are described as outputs and workflows, not machine names only. Case-style references are grouped so readers find “someone like us”. The inquiry form stays short but captures what sales needs (material, volume, timeline).
The visual language is restrained and credible: dark base, strong typography, consistent grid, no decorative noise. Built with Next.js for speed, SEO, and future additions such as PDF assets or a careers section.
Outcome
- Clear positioning and scope — fewer vague inquiries and faster lead qualification.
- Proof and process visible without deep navigation — stronger trust with new B2B contacts.
- Fast loading and mobile readability for field use by sales and procurement.
- A technical base ready for extensions (English, PDFs, CRM hooks) without restructuring.