Challenge
The old presentation dumped projects without curation — visitors could not see what is typical for Forma or who the studio is best for. Captions were missing or purely technical.
The site’s visual language did not match the quality of visuals and built work. Contact felt passive — no invitation to an initial consultation.
Mobile galleries broke the layout; loading was slow due to unoptimized images.
Approach
The portfolio is curated and grouped by client type and project scale. Each item includes context, challenge, and outcome — short and clear. The homepage communicates philosophy and craft before visitors get lost in grids.
The visual language is minimal: large imagery, generous whitespace, typography as identity. Next.js Image and modern formats for speed.
CTA leads to an introductory meeting with clear expectations. Ready for publications, press, or multilingual content later.
Outcome
- Curated work raises inquiry quality — more projects in the target segment.
- A premium feel aligned with fees and studio positioning.
- Faster loading and better mobile galleries.
- A structure that scales as new projects are added without breaking layout.